An accomplished business owner with a background in hospitality, Cliff Longshore studied Business Management at Georgia Southern University. Since 2010 Cliff Longshore has overseen all business operations as the owner of Legacy Franchise Development, which owns numerous Beef O’ Brady’s franchise locations in the State of Florida.
Franchise development is a business process that includes everything from the formation of a franchise to the sales, consulting, and marketing efforts that go along with it. Franchise developers are the individuals and businesses responsible for coordinating all these operations, including turning ideas, business processes, and intellectual property into franchises, as well as marketing franchise opportunities to potential purchasers.
Franchise developers usually counsel, develop, design, and orchestrate a business's process, then package its intellectual property and operational processes into a franchise offering. While large developers complete the franchise development process from the starting point to conclusion, smaller developers only specialize in a portion of the spectrum.
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